Case Study: rhipe achieves streamlined inside‑sales lead management and faster lead qualification with Microsoft Power Apps

rhipe simplifies inside sales lead management with Microsoft Power Platform

Rhipe, a leading cloud software licensing expert in the Asia‑Pacific region, faced inconsistent lead data and a slow inside‑sales qualification process because its marketing tool could not produce uniform lead details and Dynamics 365 only showed updates rather than new versus existing leads. To support its Southeast Asia expansion and modernise digital selling, Rhipe adopted Microsoft Power Apps (part of the Microsoft Power Platform) alongside Dynamics 365.

Partner Experience Digital embedded a canvas app built on Microsoft Power Apps into Rhipe’s Dynamics 365 environment to provide a single‑screen lead management solution. The Microsoft Power Apps implementation streamlined lead capture and qualification, increased user adoption, delivered significant end‑to‑end efficiency gains, richer data for analysis, faster decision‑making, and simplified campaign reporting for C‑level stakeholders.

Rhipe

Alexa Lewis

Marketing Automation Manager