Case Study: Miami HEAT achieves high customer satisfaction and business success with Microsoft Power Apps

Miami HEAT uses Dynamics 365 for high scores on customer satisfaction and business success

HEAT (Miami HEAT) needed to maintain fan engagement and business continuity during challenging times by strengthening its digital foundation. Working with Microsoft Power Apps and the broader Microsoft stack—including Dynamics 365 Customer Insights and Sales, Power BI and Azure Power BI Embedded, and Adobe Marketing Cloud—the organization sought to centralize customer data and modernize how it interacts with fans.

Microsoft Power Apps delivered a unified, data-driven platform that gave HEAT better insights and operational agility. The solution helped the team sustain high customer satisfaction scores and maintain business success during disruptions, with measurable improvements in fan engagement and decision-making driven by Dynamics 365 and Power BI integrations.

HEAT

Matthew Jafarian

Executive Vice President of Business Strategy