Case Study: Miami HEAT achieves 30% increase in season-ticket sales and ~$1M operational savings with Microsoft Power Apps

Miami HEAT boosts season ticket sales by 30% and saves approximately $1 million on operations

HEAT, the NBA franchise, faced fragmented customer and operational data scattered across multiple systems and spreadsheets, which hampered its ability to personalize fan experiences and make timely game‑day decisions. To unify data and drive better fan engagement, HEAT implemented Microsoft Power Apps as part of a broader Microsoft solution including Dynamics 365, Power BI, and Azure.

Using Microsoft Power Apps alongside Dynamics 365 Sales, Power BI, and Azure, HEAT built a centralized data warehouse, created 360‑degree fan profiles with predictive scoring, and rolled out mobile Power BI dashboards for real‑time venue decisions. The Microsoft Power Apps‑enabled solution drove a 30% increase in season ticket sales, roughly $1 million in operational savings, 10× online business growth, a 20× social media ROI, 70% Power BI adoption, and attendance forecasts within 4% of actuals.

HEAT

Edson Crevecoeur

Vice President of Strategy and Data Analytics