Case Study: Grupo Bimbo improves commercial data analysis with Microsoft Power Apps

Grupo Bimbo Transforms the Data Analysis of Commercial Areas with Microsoft Solutions

Grupo Bimbo, the global baking company, needed a better way to promote digital transformation in its commercial operations and use up-to-date data for analysis. Its existing system was not supporting the company’s data and analytics goals, especially for the Route to Market initiative, which helps sales teams and retailers track sales and other key metrics.

Grupo Bimbo worked with Microsoft Power Apps and Microsoft solutions including Power BI and Azure Synapse Analytics to build a scalable data and reporting foundation. The new system improved and automated commercial processes, reduced operational process time, and increased productivity significantly, while giving users faster access to analytics and more consistent reporting across countries.

Grupo Bimbo

Ruben Herrera

Global Sales Vice President