Case Study: Mercer-MacKay Digital Storytelling transforms into a software company and wins new customers and record sales with Microsoft Power Apps

Digital storytelling firm transforms into a software company through the power of Dynamics 365, netting new customers and record sales

Mercer-MacKay Digital Storytelling, a Canada-based professional services marketing firm, needed to scale beyond in-person seminars by turning its marketing expertise into a software product for technology companies—but faced prohibitive cost and lengthy timelines for a custom build. Rather than a multimillion-dollar project, Mercer-MacKay chose Microsoft Power Apps alongside Microsoft Dynamics 365 (Sales and Marketing) and Azure, partnering with New Signature to fast-track the idea into a working platform.

Using Microsoft Power Apps with Dynamics 365, New Signature built the daXai customer portal in eight weeks, replacing multiple subscriptions and improving data segmentation and collaboration. The Microsoft Power Apps–based solution drove measurable results: traffic and engagement rose more than 250% year over year, Mercer-MacKay added 300 customers during the spring award season, secured six-figure growth in award-writing opportunities within nine months, and landed new five-figure contracts—letting the team focus on high-value work.

Mercer-MacKay Digital Storytelling

Gail Mercer-MacKay

President and Chief Storyteller