Case Study: Campari Group achieves a unified 360° customer view and personalized engagement with Microsoft Power Apps

Campari Group raises the bar for customer experiences with Microsoft Dynamics 365

Campari Group, a global beverage maker with more than 60 brands, faced a fractured data landscape from acquisitions and dozens of external agencies that prevented a 360-degree customer view and personalized engagement. To unify customer data and accelerate marketing, Campari Group turned to Microsoft technologies—deploying Dynamics 365 Customer Insights and Dynamics 365 Marketing alongside Azure and Power Platform tools—including Microsoft Power Apps—to bring together sales, marketing, and consumer data while meeting GDPR and security requirements.

Using Dynamics 365 Customer Insights with API connectors built by Neal Analytics, Campari Group unified siloed data into a cross‑functional customer data platform, applied AI-driven segmentation and real-time journey orchestration, and launched automated campaigns rapidly—connecting data and sending the first targeted email campaign within two weeks and rolling out to other regions in similar timeframes. The Microsoft-powered solution increased engagement (bartender Academy attendance rose from dozens to as many as 500 participants), enabled multi-channel drip campaigns for key audiences, sped time-to-market for campaigns, and set the stage for further enhancements with Microsoft Power Apps and the broader Power Platform.

Campari Group

Chad Niemuth

Vice President Global IT - Marketing and Sales