Case Study: Business Finland achieves intelligent data insights and 20% export growth with Microsoft Power Apps

Business Finland boosting innovation with intelligent data insights

Business Finland, the Finnish government agency that helps companies grow through innovation and exports, had to scale rapidly during the COVID‑19 crisis—serving about 17,000 companies (vs. ~3,000 normally) and administering nearly €1 billion in emergency funding—while protecting highly sensitive IP and gaining better customer insights. To meet this challenge it built a secure CRM and analytics platform using Microsoft technologies, including Dynamics 365, Power BI and Microsoft Power Apps, to create a single, trusted view of customers and their needs.

By deploying Microsoft Power Apps alongside Dynamics 365 and other Microsoft services, Business Finland centralized signals from across the organization, personalized outreach, and prioritized companies that match strategic goals like sustainability. The solution improved orchestration and targeting, helped Finnish firms increase export sales by 20%, supported thousands of companies through the pandemic, and enabled rapid, data‑driven funding decisions—demonstrating clear, measurable impact.

Business Finland

Hanna-Mari Parkkinen

Executive Director of the Experience, Marketing and Communications Department