Case Study: Arçelik achieves integrated omnichannel retail transformation with Microsoft Power Apps

Arçelik offers an integrated, omnichannel experience through its new generation and customer-focused retail concept

Arçelik, a global consumer‑goods leader operating 2,750 stores in Turkey and 12 brands across 146 countries, launched the Rapid360 omnichannel program to move from distributed systems to a centralized, customer‑focused retail model. To unify sales, ordering and partner integration and to react faster to market change, Arçelik worked with ETG Consulting and Microsoft Power Apps (alongside the Dynamics 365 suite and Power BI) to build a more connected, secure and data‑driven retail platform.

Using Microsoft Power Apps and Dynamics 365 technologies, ETG and Microsoft implemented a centralized omnichannel platform that streamlined sales, ordering and invoicing, improved data reliability, and enabled secure remote access and monitoring—critical during COVID‑19. The solution accelerated innovation rollouts based on feedback from 2,750 stores, delivered digital training and support, and brought measurable scale: 20 stores are going online each week with a target of all 2,750 stores completed by end of 2021, alongside clear gains in customer satisfaction and operational agility.

Arçelik