Case Study: Vipps achieves data-driven merchant growth with Microsoft Power BI

Vipps - Customer Case Study

Vipps, Norway’s fast-growing mobile-payments company with more than 2.7 million users and 98% brand awareness, needed to scale a monolithic, on‑premises app into a flexible, globally competitive platform while launching new merchant services. To modernize and gain actionable insights, Vipps adopted Microsoft Azure for infrastructure and analytics/reporting based on Microsoft Power BI.

Working with Microsoft technologies, Vipps rebuilt its app on a microservices architecture, migrated to Azure SQL Database and Cosmos DB, exposed APIs via Azure API Management, and used Microsoft Power BI for reporting and merchant analytics. The changes enabled rapid innovation and scale—average daily use exceeds 400,000 transactions, peer‑to‑peer transactions grew 75%, paid transactions increased more than 300%—with Microsoft Power BI helping merchants and Vipps derive business insights that drive further growth.

Vipps

Thomas Wold Johansen

Chief Technology Officer