Case Study: UNICEF Netherlands achieves lifetime donor retention with Microsoft Power BI

UNICEF - Customer Case Study

UNICEF Netherlands struggled to find and retain private donors as expectations rose and donor data lived in disparate silos, making personalized engagement at scale difficult. To unify donor information and enable tailored outreach, UNICEF Netherlands partnered with Microsoft Power BI, deploying Dynamics 365 Customer Insights and Dynamics 365 Marketing on Azure to build a customer data platform.

Using Microsoft Power BI together with Dynamics 365 Customer Insights and Dynamics 365 Marketing, UNICEF Netherlands consolidated millions of records into a single view, enabled faster analytics, and applied AI-driven predictive modeling to identify high-value prospects. The solution improved audience segmentation, accelerated campaign testing and activation, and made personalized communications possible at scale—helping UNICEF Netherlands boost targeting and retention and turn one-time donors into longer-term supporters.

UNICEF

Bart De Ruigh

Director of Finance and Operations