Case Study: TPC Logística Inteligente achieves faster sales conversions and agile decision‑making with Microsoft Power BI

TPC Logística Inteligente revolutionizes sales processes and relationships with Dynamics 365 and Power BI

TPC Logística Inteligente (TPC), a major Brazilian logistics operator with complex, multi-area sales cycles, needed a robust CRM and marketing solution to improve visibility and speed up commercial processes. To support a Sales and Marketing restructuring, TPC implemented Microsoft Power BI alongside Microsoft Dynamics 365 Marketing and Sales (with Microsoft 365 and Power Apps) through partner Inove to centralize customer data and streamline outreach.

Inove delivered an integrated Dynamics 365 and Microsoft Power BI solution in under two months, enabling lead tracking, customer qualification, and consolidated dashboards that freed managers from report creation and improved board-level decision making. As a result, TPC saw markedly higher conversion and faster negotiations—evidenced by 16 new highly complex projects in 2019 versus just 2 the year before—along with better post-sale service, agility, and process quality.

TPC

Eduardo Leonel

Commercial and Marketing Director