Case Study: Tivoli Gardens achieves 360-degree guest insights and personalized experiences with Microsoft Power BI

Tivoli Gardens - Customer Case Study

Tivoli Gardens, the historic Copenhagen amusement park that welcomes five million visitors a year, needed to break down data silos and get a 360-degree view of pass holders and guests to personalize experiences and reduce churn. To address this, Tivoli turned to Microsoft Power BI and implemented Microsoft Dynamics 365 Customer Insights to unify visitor logs, loyalty data, surveys and digital activity into a single customer profile.

Using Microsoft Power BI with Dynamics 365 Customer Insights, Tivoli quickly unified scattered guest data with AI/ML-driven analytics, empowering 2,500 employees to deliver personalized marketing, targeted loyalty offers, and in-park recommendations via mobile devices. The solution enables churn prediction and proactive retention campaigns, fresh personalized newsletters, and real-time guest engagement—outsized gains in loyalty and a significant positive business impact attributed to Microsoft Power BI’s deployment.

Tivoli Gardens

Michala Svane

Vice President, Sales & Marketing