Case Study: Telecom Italia (TIM) achieves personalized entertainment experiences and faster insights with Microsoft Power BI

TIM turns to Microsoft for an improved entertainment experience designed especially for viewers

Telecom Italia (TIM), a large Italian telecommunications company, needed better visibility into customer preferences to improve its entertainment offerings. TIM turned to Microsoft Power BI and the Microsoft Azure platform to apply cloud computing and data analytics and move beyond simple reporting toward deeper customer insight.

Using Microsoft Power BI together with Azure, TIM built an advanced analytics environment for clustering and text analytics that turned raw data into strategic, actionable insights. The solution enabled faster, smarter decision‑making, delivered custom‑designed services and targeted marketing, introduced a real‑time digital assistant for support, and improved the user entertainment experience while preserving security and confidentiality.

Telecom Italia (TIM)