Case Study: ACTUM Digital achieves stronger sales-ready leads and a 360° customer view with Microsoft Power BI

Technology company uses marketing automation and AI to create stronger sales-ready leads

ACTUM Digital, a Prague-based digital transformation partner, needed a centralized, permanent home for customer data to create a 360-degree view of customers, leads, and prospects. To solve this, ACTUM Digital adopted Microsoft solutions — notably Dynamics 365 Marketing plus Power Apps, Office 365, and Microsoft Power BI — to break down data silos and better connect sales and marketing.

Using Dynamics 365 Marketing and custom apps (REST API-driven event portal and a Power Apps QR check-in), ACTUM Digital automated event management and follow-up communications while feeding unified customer timelines into its CRM and analytics. The result: event organization dropped from nearly a week to under a day, the company plans 300% more events year-over-year, and marketing now delivers far stronger, sales-ready leads — with insights and reporting supported through Microsoft Power BI.

ACTUM Digital

Karel Beránek

Dynamics 365 Product Owner