Case Study: River Logic achieves faster time-to-market and higher customer ROI with Microsoft Power BI

Tech firm uses Power BI Embedded to empower businesses with easy-to-use prescriptive analytics

River Logic, a Dallas-based analytics technology firm, needed to make its prescriptive-analytics platform more accessible, trusted, and easy to visualize for nontechnical users. To avoid diverting its small development team to build and maintain visualization tools, River Logic deployed Microsoft Power BI Embedded on Azure (part of Microsoft Power BI) to bring world-class, familiar visualizations into its product.

By embedding Microsoft Power BI, River Logic minimized development effort, sped time-to-market, and democratized optimization results for business users. The solution let customers run and compare hundreds-to-thousands of scenarios interactively; a Top 5 Global CPG customer moved from annual planning to rolling monthly planning, cutting planning time from several weeks to one day and achieving radical initial savings in cost of goods and higher ROI—while Power BI Embedded also became a core element of River Logic’s sales demos.

River Logic

Nari Viswanathan

Vice President of Product Management