Case Study: Ceylon Biscuits Limited achieves sales transformation and real-time insights with Microsoft Power BI

Sri Lankan confectionery manufacturer discovers the recipe for successful sales transformation

Ceylon Biscuits Limited (CBL), a leading Sri Lankan biscuit and confectionery manufacturer, was hampered by a paper-based invoicing system that forced field sales reps to manually compile 15–25 invoices and spend about 90 minutes a day on reporting, generating more than 15,000 invoices daily and taking over a day to produce management reports. To digitize invoicing and unlock insights from terabytes of data, CBL adopted Microsoft Power BI (backed by a SQL Server–based data warehouse) with implementation support from partner Fortude.

Fortude integrated CBL’s in-house mobile invoicing app with a cloud SQL Server warehouse and Microsoft Power BI, delivering self-service, scalable dashboards and dynamic reports in minutes. The solution automated daily processing of ~15,000 invoices, provided real-time, accurate business insights that improved sales productivity, route efficiency, forecasting and work–life balance, and drastically reduced report-generation time while enabling future predictive analytics and regional expansion.

Ceylon Biscuits Limited

Chandrima Rodrigo

Group General Manager of Information Technology