Case Study: K-MOTION achieves actionable athlete insights and a searchable kinesthetic database with Microsoft Power BI

Sports technology company helps athletes reach their peak through biofeedback and analytics

K‑MOTION is a sports‑technology company that uses its K‑Vest hardware and K‑Coach app to capture and visualize athletes’ motion for training and rehab. Facing the challenge of expanding beyond golf into other sports and physical therapy, and needing mobile, secure, and scalable analytics, K‑MOTION adopted Microsoft Power BI (alongside Office 365, Azure, and Dynamics CRM) to gain deeper business and performance insights.

By deploying Microsoft Power BI with Azure, Office 365, and Dynamics CRM, K‑MOTION implemented cloud storage, automated Power BI reports, and integrated CRM analytics to create at-a-glance customer profiles, usage metrics, and week‑to‑week workout comparisons for coaches. The Microsoft Power BI–driven solution improved visibility into athlete progress and product usage, strengthened relationships with pro and recreational customers (including MLB organizations and an Olympic team), enabled remote therapy reporting, reduced operational costs, and built a growing, searchable kinesthetic database for future product development.

K-MOTION

Michael Chu

Chief Executive Officer