Case Study: Pro Line Products, Inc. achieves a connected, more productive, and profitable supply chain with Microsoft Power BI

Smart IoT solution enables connected supply chain for greater productivity and profitability

Pro Line Products, Inc., a large U.S. industrial products manufacturer and distributor, faced inefficient, inconsistent supply‑chain and warehouse tracking—relying on manual processes and legacy ERP systems that made serial- and lot-level visibility and documentation unreliable. To modernize operations, partners built an Azure-based IoT solution that leveraged Microsoft technologies, including Microsoft Power BI for business intelligence, Azure IoT Hub, Power Automate, Office 365, Dynamics 365, and RFID tagging.

The Trakr™ solution, developed by UGM and SYNNEX on Azure and using Microsoft Power BI for analytics, gave Pro Line real‑time product visibility and standardized documentation across its warehouse network. The results: dramatically improved productivity and customer service, inventory shrink reduced to almost zero, exponential revenue growth without corresponding increases in labor or expenses, the ability to absorb rapid demand spikes (e.g., mobilizing ~250 truckloads of bottled water in under 48 hours), and confidence to handle ~25% growth with minimal changes—benefits driven in part by Microsoft Power BI–powered insights.

Pro Line Products, Inc.