Case Study: Sarota PR achieves data-driven growth and faster responses with Microsoft Power BI

SAROTA PR - Customer Case Study

Sarota PR, a Krakow-based public relations firm, faced a patchwork of non-integrated tools for managing media contacts, slow publication tracking and reporting, and a need for more real-time insights. To address this, the company adopted the Office 365 platform and related tools, including SharePoint, Power Apps, Power Automate (Flow), Outlook actionable messages, Excel, and Microsoft Power BI.

Using Microsoft Power BI and the Office 365 ecosystem, Sarota PR built a custom solution called Relations—combining a SharePoint media contacts database, a gamified Power Apps mobile app, Outlook actionable messages, Excel scripts, and Power Automate workflows—to standardize and automate processes. The Microsoft Power BI–driven solution tripled the growth rate of its media contacts database in under a year and cut response times to new tenders from days or weeks down to hours, enabling faster, data-driven strategy for clients worldwide.

Sarota PR

Karolina Pluta

PR Specialist and Relations Developer