Case Study: Real Madrid Football Club achieves one-to-one engagement with 450 million fans with Microsoft Power BI

Real Madrid Football Club - Customer Case Study

Real Madrid Football Club, the world’s #1 sports franchise with roughly 450 million fans, faced the challenge of engaging supporters more directly to improve the fan experience and personalize marketing. To address this, the club deployed a Microsoft Cloud–based solution that included Microsoft Power BI (alongside Azure, Dynamics 365 and Office 365) to capture interactions from mobile apps, social media and stadium touchpoints for deeper fan insight.

Using a fan‑engagement platform built on Microsoft technologies and surfacing telemetry and reports through Microsoft Power BI, Real Madrid aggregates profile, check‑in, social and app usage data to create one‑to‑one relationships with supporters. The Microsoft Power BI–enabled analytics give the club near‑real‑time insights to tailor campaigns, analyze app behavior and scale services for its 450 million global fans—improving targeted marketing capabilities and opening new revenue opportunities.

Real Madrid Football Club

José Ángel Sánchez

CEO