Case Study: XOGO delivers affordable, interactive digital signage for small businesses with Microsoft Power BI

Putting intelligent digital signage within easy reach of businesses worldwide

XOGO, a Seattle-based small business, faced the challenge of making digital signage affordable, simple, and interactive for organizations without IT staff. To solve this, XOGO built its solution on the Microsoft ecosystem—using Microsoft Power BI alongside Azure Cloud Services, Azure IoT Hub, Azure Stream Analytics, Azure Functions, Windows 10 IoT Core and related services—so customers can turn any Windows 10 device into an intelligent, easy-to-manage sign with XOGO Player, XOGO Manager, or the preinstalled XOGO Mini appliance.

Using Microsoft Power BI and Azure-backed services, XOGO delivered a turnkey offering that customers can deploy in minutes without special skills: one display is free and additional signs incur a small monthly fee. The Microsoft Power BI-enabled analytics and cloud management power decision signage that collects behavioral data to refine content, and the platform is already used in more than 150 Microsoft Surface retail locations worldwide—improving customer engagement while lowering cost and operational overhead.

XOGO

Chad Brown

Chief Executive Officer