Case Study: Câmara Municipal de Cascais achieves increased civic engagement and real-time insights with Microsoft Power BI

Portuguese destination city Cascais promotes civic value with cloud-based engagement platform

Câmara Municipal de Cascais needed to preserve its high quality of life while managing heavy tourist flows and boosting civic engagement among residents and visitors. Working with partner InnoWave, the city adopted the InnoWave CityPoints gamified engagement platform built on Microsoft Azure and instrumented with Microsoft Power BI (Power BI Embedded) to incentivize sustainable and civic behaviors via smartphones.

InnoWave’s CityPoints—backed by Azure services and monitored through dashboards using Microsoft Power BI—lets users earn points and rewards for actions like recycling, using public transport, and volunteering, while city staff use real‑time Power BI reports to tune campaigns and manage partners. The platform reaches both citizens and the city’s large tourist population (1.5 million room‑nights annually), has won the 2017 World Summit Award, and provides scalable, data‑driven insights that improve program management and civic outcomes.

Câmara Municipal de Cascais

Miguel Pinto Luz

Deputy Mayor