Case Study: Venca achieves faster customer responses and a 20% increase in average order value with Microsoft Power BI

Online fashion retailer sets trends in personalized, flexible customer service with Dynamics 365

Venca, a Spanish fashion retailer that transitioned from catalog sales to e-commerce, struggled with disconnected systems and manual, paper-based customer relationship and marketing processes. To modernize reporting and analytics and unify customer data, Venca deployed Microsoft Power BI alongside Microsoft Dynamics 365 Customer Service, Microsoft Power Platform and Adobe Campaign.

Working with Avanade, Venca implemented a customer engagement platform that combined Dynamics 365 and Adobe with reporting and visualization from Microsoft Power BI. Centralized customer histories enabled faster responses, more data-driven decisions and dynamic offers; cross-selling improved and average order value increased by 20%, while response times decreased and customer satisfaction rose.

Venca

Jordi Badia

Chief Information Officer and Chief Digital Officer