Case Study: Nutrasource achieves faster R&D and actionable real‑world insights with Microsoft Power BI

Nutraceutical and pharmaceutical contract research firm speeds up research and development with Azure AI solution and Power BI

Nutrasource, a Canadian contract research organization serving pharmaceutical and nutraceutical companies, faced growing complexity in ingredient combinations and an overwhelming volume of real‑world data from social media, news feeds, and clinical literature. To validate customer sentiment and accelerate R&D decisions, Nutrasource turned to an Azure AI solution and Microsoft Power BI for a scalable way to capture and analyze that information.

Working with partner Lixar, Nutrasource implemented the HeroPath solution — an Azure‑based pipeline that uses Azure Data Factory, Data Lake, Databricks, and Azure Machine Learning to process data and Microsoft Power BI to visualize insights in an interactive dashboard. The result: dramatically faster analysis (one customer found 605,000 relevant posts and answered a formulation question in 30 seconds versus more than 10 hours), improved sentiment quantification, quicker product launches, and better regulatory and safety monitoring.

Nutrasource