Case Study: Northrop & Johnson achieves smarter marketing and a 70% boost in charter sales with Microsoft Power BI

Northrop & Johnson - Customer Case Study

Northrop & Johnson, a premier global yacht brokerage, needed more precise customer insights and smarter marketing to serve a small base of high‑value, highly mobile clients. Working with partner Coffee + Dunn, the company implemented Microsoft Dynamics 365 (Marketing and Sales) and Microsoft Power BI to unify sales, marketing, and finance data, track customer journeys, and identify trigger points for charter and vessel purchases.

Using Microsoft Power BI alongside Dynamics 365, Northrop & Johnson centralized and deduplicated lead data, created role‑specific apps for marketing, sales and charter teams, and automated proposal and content workflows. The solution halved duplicate contacts, cut tasks that once took hours down to minutes, delivered richer customer intelligence for personalized outreach, and drove a 70% increase in charter sales.

Northrop & Johnson

Daniel Ziriakus

Chief Operating Officer