Case Study: Zoomd achieves real-time actionable insights and increased user engagement with Microsoft Power BI

Mobile user acquisition PaaS converts terabytes of real-time data into user engagement

Zoomd Technologies, an Israeli media and entertainment company, combines multichannel user-acquisition campaign management and intelligent site search, aggregating data from more than 600 media sources. Faced with terabytes of high-velocity telemetry and billions of events that required low-latency ingestion, fast ad-hoc analysis, and a single real-time dashboard, Zoomd turned to Microsoft Power BI alongside Azure Data Explorer to centralize analytics and reporting.

By using Azure Data Explorer to ingest and query streaming data and Microsoft Power BI to visualize results, Zoomd converted raw telemetry into near real-time insights, ran ad-hoc KQL queries in seconds, and scaled to over a billion events per day. The implementation ran with almost zero downtime and one data engineer, delivered faster campaign analytics, measurable cost and resource savings, enabled ML-driven anomaly detection and automated alerts, and supported roughly 4x year-over-year traffic growth while covering about 90% of global media.

Zoomd

Omri Argaman

Chief Marketing Officer