Case Study: Emaar Properties achieves real-time operational and customer insights with Microsoft Power BI

Microsoft powers change at the world’s largest retail space, Dubai Mall

Emaar Properties, the developer behind Dubai Mall, needed to transform operations and deliver highly personalized visitor experiences across the world’s most‑visited shopping destination. To drive a group‑wide digital transformation and build a “world’s best urban management system,” Emaar engaged Microsoft Power BI and the broader Microsoft stack (Azure, Azure Active Directory B2C, Cortana Intelligence Suite) to migrate infrastructure to the cloud, centralize customer identity, and capture large volumes of IoT and customer data.

Using Azure cloud services, Azure AD B2C, an Azure IoT hub ingesting data from 10,000 telemetry points twice a minute, and the Microsoft Power BI console for real‑time dashboards, Emaar moved off physical servers, rolled out mall Wi‑Fi in two weeks, and made its customer app come online six times faster. Microsoft Power BI now delivers granular, real‑time insights to Emaar’s managers and retailers—enabling operational agility, personalized customer journeys, smarter merchandising and measurable improvements in resilience and decision‑making.

Emaar Properties

Veresh Sita

Group Chief Digital Officer