Case Study: AlephCRM achieves real-time, data-driven e‑commerce growth in Latin America with Microsoft Power BI

Microsoft empowers AlephCRM in becoming a leading e-commerce innovator in Latin America

AlephCRM, a small Argentine CRM and e‑commerce solutions provider, was struggling to keep online product catalogs, prices, and inventory synchronized across marketplaces—leading to stakeholder frustration, lost sales, and missed opportunities. To address this, AlephCRM built its platform on Microsoft technologies, using Azure for cloud connectivity and Microsoft Power BI for data analysis and reporting.

AlephCRM implemented an Azure‑based integration with major marketplaces (like Mercado Libre) and deployed Microsoft Power BI dashboards for real‑time reporting, inventory checks, and sales analytics, enabling synchronized pricing, dropshipping logistics, and faster catalogue updates. The solution scaled regionally—reaching more than 1,700 users across nine countries and supporting a portfolio of 30+ international brands—while improving operational visibility and e‑commerce performance through the Microsoft Power BI–powered insights.

AlephCRM

Gaston Zelerteins

CEO