Case Study: Miami HEAT achieves 30% increase in season ticket sales and $1M operational savings with Microsoft Power BI

Miami HEAT boosts season ticket sales by 30% and saves approximately $1 million on operations

Miami HEAT, a mid-sized NBA organization focused on exceptional fan experiences, faced fragmented customer and operational data that made personalization and real-time decisions difficult. To gain a 360-degree view of fans and streamline operations, the team adopted Microsoft Power BI alongside Microsoft Dynamics 365 and Azure to centralize data and replace manual spreadsheets.

Using Microsoft Power BI dashboards fed by an Azure-backed data warehouse and Dynamics 365 Sales, the HEAT democratized data across departments and pushed real-time metrics to staff mobiles, enabling on-the-fly operational changes. The solution drove a 30% year-over-year increase in season ticket sales, about $1 million in operational savings from optimized staffing, a 10x growth in online business, and highly accurate attendance forecasts (within 4% for the season).

Miami HEAT

Matthew Jafarian

Executive Vice President of Business Strategy