Case Study: Marlo Farma achieves 30% logistics efficiency boost and real-time insights with Microsoft Power BI

Marlo Farma - Customer Case Study

Marlo Farma, Serbia’s leading distributor of veterinary pharmaceuticals and pet food, was struggling with an outdated ERP that caused purchase inaccuracies, forced thrice-daily database syncs, and reduced customer satisfaction. To modernize operations, Marlo Farma worked with partner GoPro to migrate to Microsoft Dynamics 365 Business Central and adopt analytics from Microsoft Power BI.

Using Microsoft Power BI alongside Dynamics 365 Business Central and GoPro’s local customizations, Marlo Farma gained real-time visibility, stronger compliance, and improved collaboration across teams. The new solution boosted logistics and warehouse efficiency by 30% and reduced sales and warehouse cycle management time by 20%, enabling the company to serve customers better while maintaining strong security and regulatory controls.

Marlo Farma

Marko Marić

Chief Executive Officer