Case Study: Majid Al Futtaim achieves unified customer insight and revenue growth with Microsoft Power BI

Majid Al Futtaim Ventures drives Digital Transformation with Microsoft solutions

Majid Al Futtaim, via its Majid Al Futtaim Ventures division, is a Dubai-based retail and leisure group operating brands such as VOX Cinemas, Ski Dubai and Carrefour partnerships. Facing a federated set of B2C divisions, Majid Al Futtaim needed to consolidate customer data, improve engagement and internal efficiency, and embed a tech-savvy culture. To address this it adopted Microsoft solutions including Microsoft Power BI alongside Dynamics 365, Office 365, SharePoint Online and Delve.

Using Microsoft Power BI and the Dynamics 365/Office 365 stack, Microsoft implemented an integrated analytics and CRM platform that created a single view of customers and delivered real-time insights to frontline staff. The solution enabled cross- and up-selling, launched a multi-brand loyalty program, streamlined operations and produced measurable results — increased revenue across divisions and higher NPS scores — by empowering employees with timely customer intelligence.

Majid Al Futtaim

Ahmed Galal Ismail

Chief Executive Officer