Case Study: Khaadi achieves a world-class, personalized shopping experience with Microsoft Power BI

Khaadi - Customer Case Study

Khaadi is Pakistan’s premier fashion retail brand with 45 outlets in Pakistan and 17 in the UAE, Qatar and the UK. To deliver a world‑class, customer‑centric shopping experience and to improve order fulfilment, smoother checkouts and personalised online shopping, Khaadi partnered with Microsoft Power BI and implemented Microsoft Dynamics 365 for Retail alongside Azure, Office 365 and Power BI services.

Microsoft Power BI’s Dynamics 365 ERP deployment (supported by Azure, Office 365 and Power BI analytics) unified Khaadi’s retail operations and customer data, enabling faster fulfilment, improved checkout processes and more personalised e‑commerce experiences. The solution now supports Khaadi’s network of 62 outlets and international online customers, positioning the company to scale toward its goal of becoming Pakistan’s first multinational.

Khaadi

Shamoon Sultan

Chief Executive Officer