Case Study: Sonee Sports achieves faster, data-driven decisions and 8% higher customer retention with Microsoft Power BI

Island retailer uses data to stand out among a sea of competitors

Sonee Sports, a 10‑store retail chain in the Maldives, faced rising online competition, unreliable on‑premises reporting, high IT maintenance costs, and a 10% customer churn rate. To modernize and gain a unified view of customers and inventory, the retailer worked with CloudFronts to move to the cloud and adopt Microsoft solutions, including Dynamics 365 for Finance and Operations and Dynamics 365 for Retail, and deployed Microsoft Power BI for analytics.

The vendor helped Sonee Sports implement a cloud ERP/POS, embed Microsoft Power BI reports and Power BI Pro for real‑time insights, and roll out omnichannel commerce and mobile POS. As a result, on‑premises IT costs fell by 38%, churn dropped from 10% to 2% (an 8‑point improvement in retention), staff levels were trimmed by 30% through automation, quarterly reviews moved from weeks to same‑day actions, and checkout times are projected to fall from 6–7 minutes to 1–2 minutes—driven by Microsoft Power BI–enabled data and faster decision making.

Sonee Sports

Maumoon Abdullah

General Manager