Case Study: Carhartt achieves streamlined communication and data-driven decisions with Microsoft Power BI

How the Surface Hub transforms traditional communication at Carhartt

Carhartt, a long-established apparel maker with more than 2,200 U.S. artisans, needed to modernize conferencing, cut telecommunication and travel costs, and improve analytics-driven decision making across headquarters and mobile sales teams. To address these challenges the company turned to Microsoft technologies—including Microsoft Power BI, Surface Hub, Office 365 and OneDrive for Business—to unify meetings, content sharing, and business intelligence.

Carhartt deployed Surface Hub integrated with Office 365 and Microsoft Power BI to replace bulky telecom infrastructure, enable Skype call‑ins, and display centralized, mobile-accessible BI dashboards during meetings. The solution reduced travel and telecom expenses, let sales reps join focused 15–30 minute dial‑in sessions and carry digital product catalogs instead of samples, and cut down on multiple report versions by providing shared, real‑time Power BI visualizations—improving collaboration and faster, data-driven decisions with Microsoft Power BI at the center.

Carhartt

Chris Walker

Director of Technology