Case Study: Krops boosts farmer incomes and market access with Microsoft Power BI

How a cloud-based application brings farmers closer to end users

Krops is a Philippine agri-tech startup (medium-sized) that built an Azure-based mobile e-commerce app to connect farmers directly with buyers across the country’s 7,000 islands. Facing fragmented markets, limited market access, and price control by a few buyers, Krops needed a scalable cloud solution and timely market intelligence—so the team adopted Azure and Microsoft Power BI to power the platform and inform field operations.

By linking Krops’ backend to Microsoft Power BI, field officers can quickly visualize supply-and-demand trends and relay actionable guidance to farmers, while Azure hosting ensures nationwide scalability and low-cost deployment. The Microsoft Power BI–enabled insights helped farmers adjust crops and timing, contributing to more visibility and better prices: Krops now lists about $250 million in produce, serves 7,000 active producers, and individual users like Jomar report a 30% increase in crop yield and income.

Krops

Ong Parker

Vice President, Business Development