Case Study: Henkel Beauty Care achieves faster, more accurate sales forecasting and promotion ROI with Microsoft Power BI

Henkel - Customer Case Study

Henkel, through its Henkel Beauty Care business in Russia, struggled with fragmented forecasting and slow promotional analysis driven by multiple Excel spreadsheets. To modernize planning and gain transparency, Henkel deployed BASYS Trade Profitability Management built on Microsoft technologies including Microsoft Power BI, Dynamics 365 for Sales, and Azure.

With BASYS and Microsoft Power BI integrating account and distributor data into a single platform, more than 150 managers now use real‑time dashboards and visual analytics: forecast data collection dropped from two days to minutes, promo impact analysis from an hour to one minute, and a sales forecasting task that once required 12 people and 160+ hours now takes one person 30 minutes, while updates moved from monthly to weekly—delivering clear accountability and faster promotion decisions via Microsoft Power BI.

Henkel

Sergey Siluianov

Sales Capability Manager