Case Study: MediaCom achieves rapid campaign insights and major cost savings with Microsoft Power BI

Global Media Agency Expects Better Campaign Performance with Power BI

MediaCom, a global media agency, faced the challenge of quickly measuring the effectiveness of expensive promotions—like Super Bowl commercials—that previously required weeks of effort from BI specialists. To speed insight and reduce dependence on expert analysts, the company adopted Microsoft Power BI (Power BI for Microsoft Office 365) so business users could access campaign performance data directly.

Using Microsoft Power BI integrated with Excel, MediaCom deployed self‑service reports that produce a single, automatically updating effectiveness score across channels and support interactive exploration via Power Map, Power BI Q&A, and Power BI Sites. The result: campaign performance can be determined in hours or days with no new training, an estimated staff productivity increase of at least 10%, savings of thousands per project (and millions on major campaigns), and faster, better service for clients.

MediaCom

Lowell Simpson

Chief Information Officer