Case Study: Ferring Pharmaceuticals unifies global CRM data and insights with Microsoft Power BI and Azure

Ferring Pharmaceuticals analyzes data using Microsoft Azure services to unify its global CRM strategy

Ferring Pharmaceuticals, a global health pharma company with subsidiaries in 65 countries, needed to unify its disjointed CRM systems and align KPIs across markets so teams could work from the same data and measure performance consistently. Microsoft Power BI, together with Azure services, was chosen to support this digital transformation and improve access to customer and commercial insights.

Microsoft Power BI and Azure Synapse Analytics helped Ferring Pharmaceuticals establish a centralized cloud data warehouse and a single source of truth for CRM data, enabling standardized reporting, faster workflows, and better decision-making across sales and marketing teams. The solution was rapidly piloted in three months and then rolled out to more than 60 countries, giving sales reps and marketers instant access to dashboards and integrated CRM actions, with adoption continuing to grow each day.

Ferring Pharmaceuticals

Stéphanie Caron

Vice President Global