Case Study: Ingram Micro Cloud achieves scalable, embedded BI to monetize cloud business data with Microsoft Power BI

Empower the World’s Leading Services Providers to Monetize Digital and Cloud Business Data

Ingram Micro Cloud, the fastest‑growing division of Ingram Micro and operator of the Odin Automation Premium cloud commerce platform, needed a robust, scalable BI solution to analyze large volumes of usage and subscription data and help service providers and resellers monetize that data. They selected Microsoft Power BI — including Power BI Embedded — running on Microsoft Azure Cloud Services to provide a cost‑effective, flexible analytics layer integrated with Odin Automation Premium.

Using Microsoft Power BI and Azure, Ingram Micro Cloud embedded interactive dashboards and reports in provider and reseller control panels via Power BI Embedded and REST APIs, with report data stored in Azure SQL Database. The solution delivers centralized intelligence and persona‑based KPI views (MRR, ARPU, LTV, churn), enforces reseller‑level data security, automates deployment and setup, and unlocks new monetization opportunities (targeting, cross‑sell/up‑sell and bundling), powering insights across its global ecosystem — including millions of users and over one‑third of top telcos.

Ingram Micro Cloud

Ivan Shesterikov

Product manager