Case Study: Mercer-MacKay Digital Storytelling achieves rapid software transformation and record sales with Microsoft Power BI

Digital storytelling firm transforms into a software company through the power of Dynamics 365, netting new customers and record sales

Mercer-MacKay Digital Storytelling, a Canada-based digital storytelling firm, needed to scale beyond services into a software product to help technology companies tell their stories. Facing multimillion-dollar custom-development costs and long timelines, Mercer-MacKay worked with Microsoft technologies (notably Dynamics 365) and planned analytics with Microsoft Power BI to build a cost-effective, scalable platform with partner New Signature.

New Signature delivered the daXai customer portal on Azure using Dynamics 365 Sales and Marketing, Power Apps, and dashboards built with Microsoft Power BI, launching the MVP in eight weeks and cutting the original timeline by more than 80%. The solution eliminated multiple subscription services, improved segmentation and automation, and produced measurable impact: 300 new customers during the award season, six-figure growth in award-writing opportunities in nine months, traffic and engagement up over 250%, plus recurring new deals and high-value contracts.

Mercer-MacKay Digital Storytelling

Gail Mercer-MacKay

CEO