Case Study: DHI achieves unified customer insights and deeper customer relationships with Microsoft Power BI

DHI - Customer Case Study

DHI, a Denmark‑based water management solutions company with 55 years’ experience, faced siloed customer data that blocked comprehensive profiles and modern, automated customer journeys. To unify data and improve segmentation and outreach, DHI adopted Microsoft Power BI solutions—deploying Dynamics 365 Marketing within the Dynamics 365 ecosystem alongside Power BI, Azure, Power Apps, Office 365, Outlook and Teams.

Using Microsoft Power BI, DHI rapidly implemented Dynamics 365 Marketing (live within a month), broke down app and departmental data silos, and automated customer journeys to cut manual processes by two‑thirds. Power BI dashboards and integrations with Power Apps, Teams and Outlook shared insights across departments, accelerated follow‑ups, and helped eliminate more than USD 100,000 in redundant licensing fees while creating a clearer, evolving 360° view of customers.

DHI

Pascal Tourres

Head of Group Digital Marketing