Case Study: Dah Chong Hong Holdings Limited achieves 4x higher customer engagement and a data-driven CRM with Microsoft Power BI

DCH Motor reaches new heights in customer engagement with Microsoft’s three-cloud strategy

Dah Chong Hong Holdings Limited (DCH) is a diversified motor and consumer products group operating across 13 Asian markets. Facing sophisticated customer expectations and an increasing number of touchpoints, DCH needed a sustainable CRM ecosystem to empower 300 sales and 500 operations staff to deliver personalized, timely service—so it adopted a cloud‑first, data‑driven approach using Microsoft Power BI together with Dynamics 365, Azure, Office 365 and Power Apps.

Using Microsoft Power BI as part of the Microsoft stack, DCH centralized CRM records, automated customer journeys, and gave executives real‑time dashboards for actionable insights; Teams, SharePoint and Power Apps improved collaboration and on‑the‑ground transactions. The solution drove measurable results—up to 4x customer engagements across the sales cycle, decisioning from more than 10 touchpoints, and migrated sales data to SharePoint for always‑current catalogs—demonstrating the impact of Microsoft Power BI on visibility, efficiency and customer relationships.

Dah Chong Hong Holdings Limited

Alex Lee

Executive Director, Head of Motor & Yacht