Case Study: Paxata achieves major customer wins and market expansion with Microsoft Power BI

Data analytics firm signs two major deals after introductions to potential customers

Paxata, a data analytics firm offering the Paxata Adaptive Information Platform, helps business analysts perform self-service data preparation, quality, integration, and enrichment without coding. Facing the challenge of proving its value to strategic customers and making massive Azure-based data accessible to nontechnical users for dashboards and reporting, Paxata needed market introductions and validation so analysts could easily consume data in tools like Microsoft Power BI.

By integrating Paxata with Azure HDInsight and participating in Microsoft for Startups, Paxata delivered a self-service solution that lets analysts profile, clean, and analyze Azure Data Lake data with only basic Excel skills and push results into Microsoft Power BI. Microsoft Power BI’s involvement—through introductions to sellers, territory leads, and stakeholders—helped Paxata sign two major deals, win ongoing proofs of concept (including an Asian social security opportunity), and accelerate deal closure and global market expansion.

Paxata

Sharmilli Ghosh

Vice President