Case Study: Real Madrid Football Club achieves 30% digital revenue growth and global fan engagement with Microsoft Power BI

Connecting with 500 million passionate fans worldwide

Real Madrid Football Club, with some 500 million fans worldwide and about 97% living outside Spain, needed a way to engage supporters everywhere and personalize their experience. The club partnered with Microsoft Power BI and Microsoft Services to envision and build a global digital sports platform using a range of Microsoft cloud services (Azure, Dynamics 365, Office 365 and Power BI) to capture fan interactions, scale globally, and enable data-driven engagement.

Microsoft Power BI was part of a Microsoft-led PaaS solution that integrated fan engagement, extended video delivery, and a consumer mobile app, consolidating data from more than 70 sources for advanced analytics and personalized marketing. The platform enabled Real Madrid to grow fan profiles roughly 400%, expand its digital team from about 5 to over 30, and drive digital revenue growth of 30% year over year—demonstrable business impact attributed to the Microsoft Power BI–enabled solution.

Real Madrid Football Club

José Ángel Sánchez

CEO