Case Study: Pharmetique achieves real-time strategic decision-making with Microsoft Power BI

Colombian Pharmaceutical Company Uses the Power of Technology for Comprehensive Decision Making

Pharmetique, a Colombian pharmaceutical with 1,500 employees operating in 13 Latin American countries, faced fragmented data, manual PDF/Excel reporting and quality issues as it scaled (sales grew 21% in 2016). To standardize tools, reduce errors and accelerate strategic decision making, Pharmetique adopted Microsoft Power BI (alongside Office 365) to improve data quality and unify reporting across business units.

Pharmetique implemented a Balanced Scorecard that integrates SAP with Microsoft Power BI, defining operational, financial, logistics and HR indicators and standardizing report models with strict access controls. Microsoft Power BI delivered real‑time KPI visibility for executives, removed IT as a reporting bottleneck, enabled mobile/web access for meetings, and improved information governance—resulting in faster, more consistent decision making across the company.

Pharmetique

Marlon Javier Forero

Technology Manager