Case Study: Celli Group achieves 27% better draught quality and 10% lower service costs with Microsoft Power BI

Celli Group transforms the beverage industry with powerful IoT solution

Celli Group, an Italian manufacturer and servicer of beverage dispensing equipment, faced a lack of real-time visibility at the point of sale—customers couldn’t see product quality, equipment health, or sales data, which hurt quality control, uptime, and inventory management. To transform its business model and give enterprise beverage customers more control, Celli Group partnered with Microsoft and PTC and adopted IoT and analytics technologies including Azure, Azure IoT Central, and Microsoft Power BI.

Using Microsoft Power BI alongside Azure IoT and PTC ThingWorx, Celli Group launched IntelliDraught, retrofitting dispensers with sensors to stream temperature, pressure, sanitation, and usage data into dashboards and predictive maintenance workflows. The solution improved draught quality by 27%, cut service costs by 10%, increased sell-through by 14%, reduced equipment failures by 13%, and helped win five major accounts while boosting recurring digital revenues by 10%, delivering faster time-to-market, better forecasting, and measurable business impact.

Celli Group

Paolo Cavalsassi

Global Commercial Director