Case Study: Bing Ads achieves 4x faster data processing and sharper business insights with Microsoft Power BI

Bing Ads - Customer Case Study

Bing Ads, Microsoft’s global advertising network that handles advertising for more than 6 million accounts and generates about 2 TB of data per day, faced challenges from disparate data tools, scale, and security needs. To modernize its Unified Customer Management (UCM) system, Bing Ads worked with Infosys and adopted Microsoft Power BI for reporting alongside Azure SQL Data Warehouse and Azure Machine Learning to bring data into a single, secure platform.

By migrating UCM to Azure SQL Data Warehouse and using Microsoft Power BI for role-based dashboards and visualizations, Bing Ads consolidated data sources, reduced computation and storage costs, and sped up processing—aggregating and analyzing all data dimensions four times faster. The integrated solution improved forecasting with Azure Machine Learning, gave account teams faster, actionable insights, and contributed to measurable business impact, including a reported 25% year‑over‑year growth.

Bing Ads