Case Study: Bennett, Coleman & Co. Ltd. (The Times Group) achieves seamless collaboration for 13,000+ employees and data-driven content transformation with Microsoft Power BI

Bennett, Coleman & Co. Ltd - Customer Case Study

Bennett, Coleman & Co. Ltd. (The Times Group) faced fragmented legacy email systems and an on‑premises communication setup that hindered collaboration across its 13,000+ employees. To modernize secure, mobile-ready teamwork and analytics, the organization adopted Microsoft technologies—most notably Microsoft Teams for collaboration and Azure services—while leveraging Microsoft Power BI for data insights.

Using Microsoft Teams as the group hub, along with OneDrive, Azure Cloud and Azure Computer Vision, the Times Group moved to seamless remote work and automated content workflows; Microsoft Power BI provided dashboards for production decision-making. The rollout generated measurable impact: 25,000–28,000 group calls and ~80,000 one‑to‑one calls monthly, more than 1.6 million chat messages, live events with over 6,000 attendees, and a 60% productivity gain in metadata tagging from Azure Computer Vision—delivering faster response times, reduced email volume, and improved content discoverability.

Bennett, Coleman & Co. Ltd.

Sheik Uduman

Assistant Vice President, Regional Media Sales Head