Case Study: Apollo achieves a 95% reduction in manual processes and unlocks data-driven insights with Microsoft Power BI

Apollo’s Productivity-Enhancing Cloud Journey Unlocks a Road Map for Business Innovation

Apollo, a leading Nordic tour operator serving over one million travelers and employing about 10,300 people, faced a dated on‑premises Dynamics CRM 2011 that supported up to 90% of staff and relied on many manual processes across contact centres, marketing and operations. To modernize, improve GDPR compliance and unlock analytics and AI opportunities, Apollo engaged Microsoft technologies—moving to Dynamics 365 in the cloud and planning to leverage Microsoft Power BI and Microsoft Azure alongside Voice of the Customer to streamline operations.

Using a 1‑to‑1 upgrade to Dynamics 365 supported by partners CRM‑Konsulterna and Avega Group, Apollo migrated its ~298GB CRM and 128 business processes to the cloud, integrated phone systems, automated passport collection via Dynamics workflows and consolidated survey tools into Voice of the Customer. The move reduced manual work by more than 95% (about 2.5 FTE), eliminated multiple paid survey subscriptions, put 90% of staff on a single CRM view, and positioned Apollo to use Microsoft Power BI and Azure for ongoing analytics and AI-driven insights.

Apollo

Johnny Nilsson

Customer Insight Manager