Case Study: AAA Northeast achieves 25% increase in digital revenue and higher member satisfaction with Microsoft Power BI

AAA Northeast - Customer Case Study

AAA Northeast, a large regional club serving 5.7 million members, needed a CRM and analytics solution to build 360-degree member profiles, personalize offers, and modernize sales, service, and marketing channels. The organization implemented Microsoft Dynamics 365 Sales together with analytics from Microsoft Power BI and Adobe Experience Cloud to unify member data and better anticipate member needs.

Using Microsoft Power BI dashboards alongside Dynamics 365 Sales and Adobe tools, AAA Northeast consolidated data, ran 450+ real-time A/B tests, and tailored offers to audience segments—driving a 25% year-over-year increase in digital revenue, a 30% rise in digital transactions, 60% more repeat website visits, and a jump from #14 to #1 in digital satisfaction; the club also reports an 11x return for every dollar spent and faster, data-driven marketing decisions.

AAA Northeast

Mark Pelletier

Vice President, e-Business